Asap Rocky is back with a new collection with Guess this summer 2017. The whole collection draws inspiration from the Guess archives, having a very 80’s-90’s vibe with their garments. The whole capsule was dubbed “Ice Cream and Cotton Candy”, and this is very present on the colours of the apparel, using predominantly pastel and also the theme of the whole pop up being colourful, fun and very 80’s/ 90’s vibe. ( Having boomboxes, arcade style installations from the Golden age etc.. ). And yes they did serve Ice cream and Cotton Candy!
Hong Kong’s very own street-wear boutique Juice hosted this pop-up for the public, the event itself was very appealing, though the turn out wouldn’t be as hyped as your usually drops ( Like the “Yeezy”, and the very recent “Vlone” pop up ) it was more relaxed and definitely not many resellers trampling each other. What I really liked about the event was that it was open to the public, meaning you need not be on the guest-list, fashion enthusiast alike, or people who enjoys music and free food and even passer by’s can all be part of the fun! Speaking of fun, the event did not upset at all. Think about it, it’s a free event, that serves food, plays live music and most importantly they have BOOZE! Only God knows how many underage alcoholics were in the vicinity, how many diabetic people were in there hoarding the cotton candy, ice cream and overly sweet lemonade screaming “DIE FUCKING DIABETICS!”. But no one cares about that, lets talk about the clothes and the event!
The line this summer season was predominantly catering to women, items such as crop tops, crop top mock necks, denim skirts, cotton dresses, bell bottoms and dungarees, Although some of the items like shirts and dungarees could be unisex. Also they re-released some of the older pieces from last years collection, such as the grey striped tee / navy striped tee and the regular Guess x Asap Rocky logo tee in black and white. The fit is boxy as per usual, though I did not cop anything myself, during the event there were a lot of people lining up to get theirs!
Overall the event was very fun and lively, and very nostalgic. The whole set up of the store did a great job on setting the vibe and sort of invites you to the past! Big ups on the props used, and the photo-booth for making the whole environment welcoming and fun! Definitely wish there were more pop ups like these and where the Juice Store employees ain’t acting like dicks lmao this aint a Supreme store bitch! Also shouts out to the two guys who were staring at me saying I’m Ho-Yee Li, Ya all made my day!